About
Spotlight Local Japan (@spotlight_local_japan on Instagram) was set up in February 2026 by CLAIR to share tourism information on and promote the beauty of local municipalities to an overseas audience.
Account Information
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Account Name |
Spotlight Local Japan (@spotlight_local_japan) |
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Main target audience |
English-speaking Instagram users in their 20s to their 50s, who are interested in travelling to Japan and are interested in not only major cities, but also regional experiences and attractions such as the nature, culture, food, and lifestyle, of local municipalities. |
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Language |
English (with Japanese) |
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Follower |
3,032 (as of 13 September 2026) |
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Overseas followers: around 80% |
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Characteristics |
・Photos that are attractive to people overseas, selected through the perspective of JET Programme participants who have firsthand experience of living in the many regions of Japan ・Captions which are created to appeal to the target audience and evoke the desire to visit and experience the local municipality by focusing on the story, the history and significance of the content on top of the where and when of it. |
2026 Call for SNS Content Contributions
To expand the range of content, we are calling for photo and short-form video contributions with captions from municipalities and JET Programme participants for the account.
1 Eligibility
(1) JET Programme participants (including past participants)
- (2) Municipalities (includes tourism-related organisations)
2 Submission Period
Until 30 November 2026, Monday, 17:00 (JST)
Note: Selected content will be scheduled for posting from January to August 2027.
3 How to submit
Please read through the Submission Guidelines 
and Q&A before submitting your content via the appropriate link below.
As a JET participant (including past participants)
Fill in and upload your content to the submission form linked here.
As a municipality (includes tourism-related organisations)
Please ensure that you have completed both steps (i) and (ii).
(i) Fill in the submission form linked here.
(ii) Upload the file to a file transfer site and send the download link to clair.keishin.sns@gmail.com.
Note: Please refrain from attaching the files directly to the email as large volumes of data may not be sent or received properly.
Enquiries
Persons-in-charge: En Jia, Fukuda
International Cooperation and Economic Relations Division
Email: clair.kenshin.sns@gmail.com
Tel.: 03-5213-1726
